Lifesight

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1. awesome-marketing-measurement awesome-marketing-measurement Public

   A curated, vendor-neutral list of tools, libraries, research, and resources for measuring marketing effectiveness — MMM, incrementality, causal inference, and attribution.

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2. unified-marketing-measurement unified-marketing-measurement Public

   Unified Marketing Measurement (UMM) — open methodology, models, and tooling for cross-channel marketing attribution and incrementality.

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3. lifesight lifesight Public

   Official agent skills for the Lifesight MCP — causal marketing measurement inside Claude and Claude Code. Claude Code plugin + Claude.ai bundle.

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4. robust-ensemble-forecasting robust-ensemble-forecasting Public

   Replication package for "Robust Ensemble Forecasting in Practice": 99 daily commercial series from 65 organisations, drawn from a public marketing-mix dataset, with out-of-fold forecasts from five …

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5. lifesight-marketing-context-graph-MCG lifesight-marketing-context-graph-MCG Public

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6. ask-lifesight-plugin ask-lifesight-plugin Public

   Ask Lifesight in Claude: the MCP connector reference and the workflow skills

   Python 2